Twitter introduced a new feature in January 2016 , Twitter Conversational Ads. This feature helps businesses to engage more with their clients and spread the relevant brand campaigns.
Twitter Conversational Ads
Companies now have the added bonus to add a Call-To-Action button with customizable hashtags, eg TWEET #ROOTsavestheday.
If a user clicks the Call-To-Action button, a pre-populated message by the brand, including the creative and the relevant Hashtag will appear and the user an then add their text and tweet. In return the a thank you message is send to the user. The consumer’s tweet is displayed on their timeline for their followers to see with the Call-To-Action buttons.