A strong Social Media Culture is the way to reach your goals as a small business

A strong Social Media Culture is the way to reach your goals as a small business

At ROOT we work with, or more correctly, alongside many small business owners, solo-entrepreneurs and start-ups in creating their Social Media Culture.  They are always looking for a way to cost effectively market themselves and their brand through social media.

Grow a Social Media Culture in your business

We need to face the fact that in many small businesses the owner is part of the brand and needs to be active in the online community.  In today’s online community of faceless 120 character posts, most clients and digital groupies want to feel part of something bigger.  They want to experience the culture and community they helped built by supporting the smaller brands and businesses.

Real World Example: One would keep supporting the small coffee shop on the corner although the coffee might be 10% more expensive than the franchise down the street, if the owner and staff takes the time to remember your name and greets you with “the usual?”.

So how and where is the best online way to have a cup of coffee with your clients and make them part of your brand family?

A recent article regarding the 12 Trends for Small Business Social Media Marketing  takes a look at the Small Business Social Media survey for 2015. The survey gives us valuable insight into Social Media Marketing and correlates with what we have been advising our clients to date.

Facebook wins over twitter in small business Social Media marketing

  • 96% of small business owners agrees that Social Media Marketing is necessary for their business
  • Facebook (93%) dominates Social Media marketing, just ahead of Twitter (79%) and Linkedin (71%)
  • Linkedin wins B2B Social Media Marketing with 40% ahead of Facebook with 30%
  • Facebook wins B2C Social Media Marketing platform with a staggering 65%
  • Small Businesses set to expand expenditure on Social Media Marketing in 2016
  • Facebook (84%) trumps Google Adwords (41%) for most used Paid Ad platform


So what does this all mean for you as a small business?


In our upcoming article, Choosing the right Social Media Fit for your Brand , we will give you some insight into the platforms needed to establish your Social Media Culture and Marketing.


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Twitter Conversational Ads, a conversation starter

Twitter Conversational Ads, a conversation starter

Twitter introduced a new feature in January 2016 , Twitter Conversational Ads.  This feature helps businesses to engage more with their clients and spread the relevant brand campaigns.

Twitter Conversational Ads

Companies now have the added bonus to add a Call-To-Action button with customizable hashtags, eg TWEET #ROOTsavestheday.

Twitter Conversational Ads with Root Marketing Consultants

If a user clicks the Call-To-Action button, a pre-populated message by the brand, including the creative and the relevant Hashtag will appear and the user an then add their text and tweet.  In return the a thank you message is send to the user.  The consumer’s tweet is displayed on their timeline for their followers to see with the Call-To-Action buttons.

You can read more on Twitter Conversational Ads on twitters blog , or this is Greek to you let us handle it for you.

To Pin or Not to Pin?

To Pin or Not to Pin?

Everybody is following trends and crazes theses days and if statistics is right we need to PIN, or do we?

Pinterest Statistics

Avg Transaction Cost $185 (Facebook $80)

Current members 1+ million

Fastest Growing Social Media Platform


Statistics never lie , but what if it is skewed due to generalisation.


Pinterest, what is it ?  Pinterest is a social media platform where you are able to create various boards to display visual content (photos) related to that boards topic. Think of it as the old photo albums you had growing up, the days we still printed photos at the local Kodak shop.  You would put all your favorite photos of the holiday or the kids in an album and show it to friends.  

So how would we make money? In short, by displaying your products visually on the board, you can drive traffic to your ecommerce site or generate leads that could possibly lead to a sale.


To Pin or Not To Pin

Taking a closer look at Pinterest and the available Pinterest statistics, we get a more realistic view of who needs to be Pinning.

80% of users are Female – Most females use the platform to get ideas for decor, their wedding, kids party and browsing for fashion and jewelry {gross over generalisation, I know}

Avg user has 67 followers – Compare this to Facebooks 338 avg friends per adult user, it seems small.  But less followers is not necessary a bad thing, with less followers one can argue there is less chance of your image being scrolled by and not seen.

90% of information transmitted is visual – The brain can process images 60 000 times faster than it can process text, which makes Pinterest a great platform to generate eCommerce using visual content.

In a nut shell: There is not a one size fits all in social media, otherwise we would not have all the various platforms available to us.  Pinterest for business is mainly, in our opinion, for businesses that can produce highly visual and unique content and products. Industries that tend to florish within this platform is Fashion, Jewellery, The Hospitality Industry, Lifestyle Services and any business creating and selling unique products

Still Clueless about Pinterest? – Contact us and lest grow your business visually.



7 Simple Guidelines for Small Business Social Media

7 Simple Guidelines for Small Business Social Media

Organize and plan – An integrated plan is necessary for any Small Business Social Media Strategy success.  It is more than just how many posts you want to post per day or on which aspect of the business you want to focus.  You need to combine your social media channels and resources into one integrated digital marketing plan to increase you ROI.

Be Social, but be Unique – Try not to only retweet / re-post your own or another users content over and over, but find that balance between re-tweeting / re-posting and tweeting / posting unique content.

Be consistent – Post frequently within the limits of your company’s resources.  Posting/tweeting vigorously for a week might boost your followers, but as you become quite, you will see followers leaving your feed.

Be a smart person, not a robot – Use the various tools available online to determine the optimal time to post and schedule your tweets/posts. Don’t overdo the autoshcedule, because soon you will lose followers.

Be Professional – Your business’ social media account is not your personal account over the weekend and when used should be business related.  The person handling your accounts should be competent in spelling and grammar.

Be Engaged – Engage with your followers and reply to all comments, even negative ones.  The true colours of a company are shown by how they handle negative feedback / comments.

Be Conservative – Do not use too many hashtags or retweet every tweet you see.  Try to limit your hashtags to 3 /4 that are aligned with your Social Media plan and only retweet content that are beneficial to your audience.